Robert McDonald joined Babson Executive and Enterprise Education in2010. He is a member of the Dean’s senior leadership team and theMarketing Council at Babson College. In this position, Mr. McDonald isresponsible for developing and executing integrated marketing campaignsfor the division’s open enrollment, customized, and globalentrepreneurship programs. He played a key role in the division’srepositioning around Entrepreneurial Thought and Action®, which hasprovided important differentiation in a competitive industry. Prior toworking at Babson, Mr. McDonald was a consultant and a Senior MarketingManager for Harvard Business School Executive Education, overseeingmarketing strategies and activities for their open enrollment programs,including a new portfolio of programs being delivered in China and India.Previously, he completed the Business Leadership Program at The HomeDepot, Inc., with a focus on marketing and merchandising. Mr. McDonaldbegan his career working in high-tech public relations. He has taughtseveral Babson courses and programs including Managing in a Competitive Environment and the Babson Entrepreneurial LeadershipAcademy in Byimana, Rwanda. Mr. McDonald has consulted fororganizations including Steinway Musical Instruments, Stonyfield Farm,and Preserve. He earned an MBA from Babson College a Bachelor of Arts in English and Communications from Boston College.
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